Our People

Fourth Street's principals draw from a wealth of experience working across the private, public and non-profit sectors throughout the UK and overseas.

 Dan Anderson

With a background in economics, Dan has almost 20 years experience of advising destinations, notably on business planning, market analysis, funding and finance. His experience spans both the UK and overseas markets and instructions as diverse as major investment transactions, IPOs, capital project development advice and operational advice to working destinations.

 Jim Roberts

Jim brings a wealth of experience from over 20 years advising on some of the UK’s most prestigious tourism and leisure developments as well as an array of high profile international assignments including mountain resorts, cross border tourism initiatives, major events and world heritage sites. Jim’s advice centres on market analysis and business development planning.

 David Geddes

Having started his career in brand management at Proctor and Gamble, David has since amassed an exceptional range of destination development experience in both operational and consultancy roles. He is a strategic thinker with expertise in concept and product development, branding, marketing and business planning. David graduated from Edinburgh University with a first in business studies.

 George Scurry

George has a background in economics and is a qualified chartered accountant. He has spent time working with a variety of property developers and advising on destination business plans. His career has included consultancy roles for central Government in Westminster as well as for the private sector and regularly switches between operational detail and strategic level advice.

 Timothy Ambrose

Timothy Ambrose is an international expert in cultural heritage and the development and management of cultural destinations. Tim was appointed Director of the Scottish Museums Council in 1986 with responsibility for service provision to the c.400 museums and the development of national museum programmes. Tim’s clients have included the British Museum, Shakespeare Birthplace Trust and the National Gallery Singapore. Tim authored Museum Basics.

 Ben Lawrence

Ben’s skills focus on market analysis, research and insights. He has built up a wealth of experience supporting the development of business plans, options appraisal and financial appraisals for a wide variety of clients. He is a graduate of King’s College London with a BA in History and an MA in International Political Economy.

 Tom Agar

With a background spanning media, arts, education and hospitality, Tom specialises in applying an analytical approach to operational and financial improvements for destinations through data analysis, strategic advice and modelling. Tom graduated in Mathematics and Philosophy at the University of Bristol.

 Mehak Wahid

Since joining, Mehak has amassed significant experience in undertaking research projects within the heritage, cultural and tourism sectors, analysing quantitative as well as qualitative data. Mehak graduated in Economics from Queen Mary University of London.

 Martine Ainsworth-Wells

Martine has worked with international and domestic cities, countries, regions, events and visitor attractions, helping them to enhance their reputation and brand management, communications and marketing. Martine recently acted as Director of Marketing and Commerce for the European Tourism Association and was Marketing and Communications Director at Visit London.

 Andy Young

Andy is an experience commercial and operations director of venues, events and attractions, driving high standards of service and commercial performance. He has held senior operational positions at major destinations like Wembley Arena, Wembley Stadium, O2 Arena and across all of the London 2012 venues.

Working with Partners

Fourth Street regularly works in partnership with other consultancy practices – from individual experts to the world’s largest multi-disciplinary design practices. We are always interested in forging new relationships and would be delighted to hear from you.


Fourth Street is interested to hear from individuals with experience in the field of destination development and business planning and who are interested in joining and supporting the team on its journey.