After a highly competitive international concept and design competition for Park Russia, the consortium led by Cushman & Wakefield and including Fourth Street was today announced as winner. We look forward to working on this exciting project in 2014.
What a great way to end 2013 and to kick off the New Year. On the morning of December 31, 2013, the Park Russia client team announced the winner of a long and challenging competition for a preferred concept, design and financial model for the country’s most ambitious destination project after the Sochi Olympics.
Park Russia aims to be a large scale, leisure-led mixed-use development that will set new global standards for sustainable design, product and programming. It will celebrate the country’s rich history and heritage, showcase its industrial and technological future, and provide a unique mixture of indoor and outdoor activities for residents and tourists in a parkland environment that is animated all year long. Occupying a site of almost 1,000 hectares on the edge of Moscow, the development will include new museums, theme parks, visitor attractions, gardens and sports facilities, along with hotels, restaurants, shops and a holiday village. All of this needs to be thoughtfully integrated through a masterplan that makes best use of the natural landscape.
In August, the Russian Green Building Council announced an international competition to identify a team that could help to realise this Vision. Some 25 consortiums from all over the world submitted applications. The competition Jury included the First Deputy Minister of the Russian Federation and the Governor of the Moscow Region, as well as senior executives of blue chip Russian companies like Gazprombank and Sberbank. They were supported by an international council of experts with backgrounds in architecture, environment, finance, planning and theme park operations. The Jury selected a shortlist of 5 consortiums, including an international team led by the Moscow office of Cushman & Wakefield, which included Fourth Street as specialist strategic and financial advisors.
This triggered an intensive period of planning, modelling and design, with vital contributions by – amongst others – Gillespies, Fielden Clegg Bradley, Buro Happold, Rider Levett Bucknall and Ray Hole Architects. In addition to working on the delivery and operational structure, Fourth Street helped to marshal all of the different design, technical and financial inputs and to articulate them in a readable, compelling and convincing bid document.
On New Year’s Eve, the client announced our consortium as the winner. The news is received with enormous pride for a job well done in 2013, but also with the anticipation and steeliness that is needed to take on such a daunting task in the year ahead.
Most of the credit must go to Richard Tibbott and his extraordinary team of consultants at C&W Moscow for assembling and then expertly managing such a large, disparate and internationally dispersed team. It was a real pleasure to be working alongside Richard again and this win is a just reward for his team’s dogged determination in the face of such a challenging brief and a punishing timetable. Beyond that, we were humbled to be part of such a strong professional team of architects, engineers, analysts and operators who ultimately struck the necessary balance between visionary design, operational competence and financial pragmatism that became a hallmark of the winning bid.
Sometimes the cliché is unavoidable – it was a real team effort.
Happy New Year!