• Location: Buckinghamshire
  • Client: National Trust
  • Destination: Cliveden
  • Role: Visitor Management Plan

Fourth Street, in partnership with FCB Studios and Arkenford, prepared a Visitor Management Plan for Cliveden.

Cliveden is one of the most iconic properties within the National Trust’s portfolio, situated on an elevated hillside overlooking the River Thames in Buckinghamshire.

For over 300 years the house and estate at Cliveden has seen a compelling mixture of pleasure, power and politics – epitomised by the infamous Profumo affair in 1961.

The estate was bequeathed to the National Trust by the Astor Family in 1943 and the house was subsequently leased as a hotel, and recently acquired by London and Regional.

The National Trust’s attraction at Cliveden now centres on the designed landscape and annual visits have grown significantly over the last 10 years by more than 150% to over 400,000.

To cope with the pressures of increasing visitor numbers and to consider the long term needs of the estate, Fourth Street was commissioned with Feilden Clegg Bradley Studio and Arkenford to develop a long-term Visitor Management Plan – specifically seeking to address:  What do Cliveden’s visitor facilities and visitor infrastructure look like in 5, 10 and 15 years’ time?

This study continued Fourth Street’s productive relationship with the National Trust, having previously advised on other properties including: The Giant’s Causeway, Wakehurst Place, Quarry Bank Mill, Killerton House and Dinefwr Castle.