Encouraged by the Malaysian prime minister, the PETRONAS Towers were opened to the public as an observation attraction. The visitor experience included the Skybridge (the double height fire escape bridge connecting the two towers), the 86th storey of one tower, and the Malaysian Petroleum Club where visitors could dine.
With only a nominal charge, daily tickets sold out quickly to queuing agents an hour before the doors opened. Limited opening times to the 86th floor restricted its capacity and many visitors therefore only experienced the Skybridge which, at the 42 / 43 storeys, delivered a relatively underwhelming experience.
As part of a commission to strategically review the Kuala Lumpur City Centre (KLCC) masterplan, within which the PETRONAS Towers are located, Jim Roberts of Fourth Street led a review of the PETRONAS Twin Towers experience and advised on improvements to the business plan, operations and the preparation of a design brief to overhaul and reconfigure the internal spaces, the visitor journey and exhibitry. In addition, the Suri Mall shopping centre, philharmonic concert hall, aquarium, convention centre and extensive parkland and water features all add to the critical mass of the destination and were identified for joint ticketing, programming and marketing opportunities.
Immediately following our involvement, the recommended changes to the Twin Towers ticketing and pricing were implemented and the project team began the process of obtaining budget approval for the capital improvement programme.