Led by Martine Ainsworth-Wells, Fourth Street was commissioned by PlanetPass in the lead up to launch to identify and secure London-based partners to access a variety of channels to market and accelerate its take up. Since launching, Fourth Street continues to support in a strategic marketing and PR capacity.
- Location: London
- Client: PlanetPass
- Destination: London
- Role: Strategic marketing and PR advice
PlanetPass is a new app-based booking platform for private guided tours. It aims to disrupt traditional purchasing patterns through its innovative instant booking platform providing immediate matching between customers and guided tour service providers.