• Location: London
  • Client: PlanetPass
  • Destination: London
  • Role: Strategic marketing and PR advice

PlanetPass is a new app-based booking platform for private guided tours. It aims to disrupt traditional purchasing patterns through its innovative instant booking platform providing immediate matching between customers and guided tour service providers.

Launched in July 2016 it is available through the App store and Google play.

Led by Martine Ainsworth-Wells, Fourth Street was commissioned by PlanetPass in the lead up to launch to identify and secure London-based partners to access a variety of channels to market and accelerate its take up.  Since launching, Fourth Street continues to support in a strategic marketing and PR capacity.