St George’s Park

SGP Hotel Ext Approach Past Banquestting And Conferencing
  • Location: Burton-upon-Trent
  • Client: Football Association
  • Destination: St George's Park
  • Role: Lead commercial and property advisor to the FA on the development of St George's Park

Fourth Street consultants worked alongside the Board of the National Football Centre to help deliver St George’s Park – a training base for Club England and the country’s premier destination for coach education and leadership training.

St George's Park includes two hotels, five gymnasiums, 12 full-sized pitches (including an exact replica of the Wembley pitch) and will train and qualify upwards of 800 elite coaches per annum.

The idea of a National Football Centre for the England Team had been mooted for over a decade, but it was not until 2001 that a spectacular 330-acre site was acquired near Burton-on-Trent.  Dogged by a series of difficulties, the project gained a new impetus and gathered real momentum with the appointment of a National Football Centre Board in 2008.  The NFC Board championed the project and soldiered through the worst funding climate in living memory to deliver a spectacular new facility on-time, on-budget and to great acclaim by all of the players and coaches that have so far had the privilege to visit.

The destination includes state-of-the-art training, education and medical facilities, as well as two hotels operated by Hilton Worldwide.  In addition to being the training base for all of the England teams, it is the new home of FA Learning, FA Medical and the League Manager’s Association.  It is an inspirational home for English football that will surely have a lasting effect on the game, from the grassroots to the Premier League.  That St George’s Park has set the new standard for elite sport training and education facilities is in large part down to the extraordinary work of Redbox Design Group, whose attention to detail and commitment to delivery was inspiring to see at close quarters.

Fourth Street consultants were privileged to work alongside this formidable team that was so singularly determined to deliver a world class facility.  We co-ordinated much of the commercial and property input to the project, including the procurement of operators for the hotels and the sports medicine unit, delivery of a comprehensive business plan, structuring of key funding deals and more generally assisting the NFC Board in securing the necessary approvals to go forward.

St George’s Park was officially opened by the Duke and Duchess of Cambridge on October 9, 2012.