St George’s Park

SGP Hotel Ext Approach Past Banquestting And Conferencing
  • Location: Burton-upon-Trent
  • Client: Football Association
  • Destination: St George's Park
  • Role: Lead commercial and property advisor to the FA on the development of St George's Park

Fourth Street consultants worked alongside the Board of the National Football Centre to help deliver St George’s Park – a training base for Club England and the country’s premier destination for coach education and leadership training.

St George's Park includes two hotels, five gymnasiums, 12 full-sized pitches (including an exact replica of the Wembley pitch) and will train and qualify upwards of 800 elite coaches per annum.

The idea of a National Football Centre for the England Team had been mooted for decades, but it was not until 2001 that a spectacular 330-acre site was acquired near Burton-on-Trent.  Dogged by a series of difficulties, the project gained a new impetus and gathered real momentum with the appointment of a National Football Centre Board in 2008.  The NFC Board championed the project and soldiered through a difficult funding climate to deliver a spectacular new facility on-time, on-budget and to great acclaim by all of the players and coaches that have had the privilege to visit.

St George’s Park includes state-of-the-art training, education and medical facilities, as well as two hotels operated by Hilton Worldwide.  In addition to being the training base for all of the England teams, it is the new home of FA Learning, FA Medical and the League Manager’s Association.  It is an inspirational home for English football that will surely have a lasting effect on the game, from the grassroots to the Premier League.

Fourth Street consultants were privileged to work alongside a formidable team that was determined to deliver a world class facility.  We coordinated much of the commercial and property input to the project, including the procurement of operators for the hotels and the sports medicine unit, and delivery of a comprehensive business plan.