Business Planning

Business planning and financial modelling is at the core of almost all of our assignments.

Selected projects led or managed by the principals of Fourth Street.

  • Location: Plymouth, UK
  • Client: Plymouth City Council
  • Destination: Plymouth History Centre
  • Services: Market analysis, financial model and operational business plan for the development of Plymouth History Centre.
  • Location: London
  • Client: Camden Town Unlimited
  • Destination: Camden Highline
  • Services: Business Planning, Market Analysis, Visitor Projection
  • Location: Wakefield
  • Client: City and Provincial Properties (CPP)
  • Destination: Rutland Mills
  • Services: Visioning, Strategy, Business Planning, Funding Applications
  • Location: Mriehel, Malta
  • Client: Simonds Farsons Cisk Plc
  • Destination: Simonds Farsons Cisk Brewery
  • Services: Market analysis, business plan and development appraisal for the redevelopment of the Simonds Farsons Cisk brewery site
  • Location: London
  • Client: Alexandra Palace & Park Trust
  • Destination: Alexandra Palace
  • Services: Options appraisal for the future re-use of the Palace and commercial advice on implementation of the preferred solution
shutterstock_91775318 Mick Jagger Centre (General music) 2 New Entertainment Venue
  • Location: Exeter, UK
  • Client: Exeter City Council
  • Destination: Exeter
  • Services: Needs assessment for a new entertainment centre with +1,000 seated capacity
The_Etches_Collection_gallery,_Kimmeridge,_Dorset Etches Collection
  • Location: Kimmeridge
  • Client: The Kimmeridge Trust
  • Destination: Kimmeridge, Dorset
  • Services: Business planning advice in support of the successful round two HLF application for the development of the museum.
03_South Elevation Tŷ Pawb
  • Location:
  • Client: Wrexham County Borough Council
  • Destination: Tŷ Pawb
  • Services: Business plan in support of a successful £2.3m Arts Council Wales grant towards the £4.5m conversion of the Peoples Market into a new arts and cultural destination.
_BE19471 Norfolk Showground
  • Location: Norfolk, UK
  • Client: Royal Norfolk Agricultural Association
  • Destination: Norfolk Showground
  • Services: Business planning and commercial advice in support of a long-term masterplan and vision for the site
IMG_1689 St Aldates Experience
  • Location: Oxford
  • Client: St Aldates CoE Parish Church
  • Destination: St Aldates Church
  • Services: Business plan and commercial advice in support of the Event Communications-led team advising on the feasibility for a new public experience within the church
IMG_2317 Central Park
  • Location: Plymouth, UK
  • Client: Plymouth City Council
  • Destination: Central Park
  • Services: Commercial advice and design brief for proposed new cafe
ChirkCastle1 Chirk Castle
  • Location: Chirk, Wrexham
  • Client: National Trust
  • Destination: Chirk Castle
  • Services: Preparation of a 10-year investment plan for Chirk Castle as part of the National Trust's north-east Wales property masterplan
IMG_0410 Croydon Parks
  • Location: Croydon, London
  • Client: Croydon Council
  • Destination: Various Parks
  • Services: Business planning and funding advice in support of the Tyrens-led master planning team
  • Location: London
  • Client: The Royal Albert Dock Trust
  • Destination: London Watersports Centre
  • Services: Business plan for the London Regatta Centre in support of funding and planning applications
IMG_4383 Erddig
  • Location: Wrexham
  • Client: National Trust
  • Destination: Erddig
  • Services: Preparation of a 10-year investment plan for Erddig as part of the National Trust's north-east Wales property masterplan
Mote Park Mote Park
  • Location: Maidstone
  • Client: Maidstone Borough Council
  • Destination: Mote Park
  • Services:
  • Location: Kuala Lumpur, Malaysia
  • Client: PETRONAS Group
  • Destination: PETRONAS Towers
  • Services: Strategy for reconfiguring and upgrading the visitor experience and associated visitor and financial projections
  • Location: Gravesham
  • Client: Kent Thameside
  • Destination: Cyclopark
  • Services: Market analysis, visitor projections and business planning in in the lead up to launching Cyclopark
Dinefwr Dinefwr
  • Location: Carmarthenshire
  • Client: National Trust
  • Destination: Dinefwr
  • Services: Preparation of a masterplan and 10-year investment plan for Newton House and its surrounding estate at Dinefwr
bath-abbey-2612220_960_720 Bath Abbey
  • Location: Bath
  • Client: Bath Abbey
  • Destination: Bath Abbey
  • Services: As a pre-cursor to producing the detailed business plan for Bath Abbey's £19.3m 'Footprint' project, Fourth Street was commissioned to advise on the project's impact on visitor projections, operational budgets and future commercial opportunities.
  • Location: Almaty, Kazakhstan
  • Client: BASE-MK
  • Destination: Almaty, Kazakhstan
  • Services: Involved in all aspects of the masterplanning, commercial planning and due diligence of BASE-MK's portfolio of sites, in preparation of a planned IPO
shutterstock_80649850 Sound of Raasay Raasay Arts Centre
  • Location: Raasay, Scotland
  • Client: Scottish Enterprise
  • Destination: Raasay
  • Services: Feasibility study for the development of a new arts and community centre
The Old Vinyl Factory Central Research Lab
  • Location: Hayes, Middlesex
  • Client: Cathedral Group
  • Destination: The Old Vinyl Factory
  • Services: Strategic advice to inform the concept and business plan for a new innovation centre at The Old Vinyl Factory
Live music venue Alla Pugacheva Arena
  • Location: St Petersburg, Russia
  • Client: PMI
  • Destination: Alla Pugacheva Arena
  • Services: Financial modelling in support of the multi-disciplinary team advising on the development of this new arena as part of a wider mixed use development
shutterstock_49159264 Yunnan Yunnan Tourism
  • Location: Yunnan, China
  • Client: HOK International
  • Destination: Puzhehei
  • Services: Strategic advice to inform the vision and concept for a major tourism led development in Yunnan province
EMI EMI Archive
  • Location: Hayes, Middlesex
  • Client: Cathedral Group
  • Destination: The Old Vinyl Factory
  • Services: Options for the integration of the EMI archive to support the regeneration of the former EMI factories at Hayes
Cable London Cable London
  • Location: London Bridge
  • Client: Cable Group
  • Destination: Cable London
  • Services: Destination and business planning advice to Cable group in relation to Cable's brand extension strategy
shutterstock_97872974 kings cross gasholder Kings Cross
  • Location: Kings Cross, London
  • Client: Argent plc
  • Destination: Kings Cross
  • Services: Advice on the market and financial viability of developing a fit-for-purpose events space inside one of the former gasholders
shutterstock_90858839 Willesden Green
  • Location: Willesden Green
  • Client: Brent Council
  • Destination: Willesden Green Cultural Centre
  • Services: Preparation of a business case for the new Cultural Centre, proposed by Galliford Try as part a wider residential led scheme
shutterstock_103123409 Tbilisi Tbilisi Hippodrome
  • Location: Tbilisi, Georgia
  • Client: Bargana Developments
  • Destination: Tbilisi Hippodrome
  • Services: Development strategy, development appraisal and procurement of design team for the developer of a high profile 75 Ha site in Tbilisi
Norwich Forum Norwich Forum
  • Location: Norwich
  • Client: Norwich Millennium Experience
  • Destination: Norwich Forum
  • Services: Market analysis, business plan and strategic advice during the design and development of major city centre regeneration project
National Football Museum Football Museum
  • Location: Manchester
  • Client: Manchester City Council
  • Destination: National Footbal Museum
  • Services: Market analysis, visitor projection and business plan, ultimately recommending relocation of the National Football Museum to the former Urbis building in Manchester
Science Museum Science Museum
  • Location: South Kensington
  • Client: Science Museum Group
  • Destination: Science Museum
  • Services: Series of studies to define optimal spaces, configuration, operating procedures, pricing and fit-out requirements to enhance the Museum’s corporate hire business
Mick Jagger Centre Mick Jagger Centre
  • Location: Dartford, Essex
  • Client: Dartford Grammar School
  • Destination: Mick Jagger Centre
  • Services: Scenario-based financial modelling to explore different strategies for exploiting the Mick Jagger ‘brand’
NOMA Manchester NOMA
  • Location: Manchester
  • Client: Delancey
  • Destination: NOMA
  • Services: Business plan for newly formed joint venture that will deliver a ten year development programme for a significant city centre regeneration site
shutterstock_115223194 Tbilisi Tbilisi Arsenal
  • Location: Tbilisi, Georgia
  • Client: Kala Capital
  • Destination: Tbilisi Arsenal
  • Services: Lead commercial and property consultant to international developer of 80 Ha city centre site in stunning hilltop location
shutterstock_63339079 Film 3 Film Centre
  • Location: South Bank, London
  • Client: British Film Institute
  • Destination: Film Centre
  • Services: Commercial and funding advice to the BFI in support of successful redevelopment of South Bank site
Al Farabi Al Farabi
  • Location: Almaty, Kazakhstan
  • Client: Speckles Ltd
  • Destination: Al Farabi Avenue Project
  • Services: Lead consultant to developer of a hotel, hospital, offices and shopping centre on a prime city centre site in Almaty
Sunderland AFC Beacon of Light
  • Location: Sunderland
  • Client: Sunderland Foundation
  • Destination: Stadium of Light
  • Services: Support to Foundation’s ‘Beacon of Light’ project, a multi-use indoor sports and live entertainment venue
Household Cavalry Household Cavalry
  • Location: Horse Guards, London
  • Client: Household Cavalry
  • Destination: Household Cavalry Museum
  • Services: Responsibility for successful application to the Heritage Lottery Fund for new museum at Horse Guards
Kew Kew Gardens
  • Location: Richmond-upon-Thames
  • Client: Royal Botanic Gardens Kew
  • Destination: Kew Gardens
  • Services: Market assessment and business planning advice in support of funding applications to upgrade the Herbarium
Vinopolis Vinopolis
  • Location: South Bank, London
  • Client: Wineworld plc
  • Destination: Vinopolis
  • Services: Baseline and “upside” business plan development and appraisal of bespoke retail opportunities
V&A Museum Architecture Gallery
  • Location: South Kensington, London
  • Client: Royal Institute of British Architects
  • Destination: V&A Museum
  • Services: Responsibility for successful application to the Heritage Lottery Fund for new Architecture Gallery and Study Centre
O2 Arena The O2
  • Location: Greenwich Peninsula
  • Client: Anschutz Entertainment Group
  • Destination: The O2 Arena
  • Services: Market research in support of initial arena and leisure concept; subsequently assessed a range of leisure concepts for further phases of development
Victoria Baths Victoria Baths
  • Location: Manchester
  • Client: Manchester City Council
  • Destination: Victoria Baths
  • Services: Commercial advisor to the City Council and Victoria Baths Trust following success in the first BBC Restoration programme
Thames Barrier Park Gateway to London
  • Location: London
  • Client: Gateway to London
  • Destination: London
  • Services: Working closely with Location Connections, advised East London’s inward investment agency on key marketing priorities and provided three year strategy and business plan
Dancing Green Dancing Green
  • Location: Moscow, Russia
  • Client: Country Format
  • Destination: Dancing Green
  • Services: To help shape the concept and strategy for a new resort development on the outskirts of the Moscow region and preparation of investment memoranda
shutterstock_81751909 Dr Who DW Experience
  • Location: UK various
  • Client: BBC Worldwide
  • Destination: Doctor Who Experience
  • Services: Location appraisal and business plan advice for the BBC’s temporary Doctor Who exhibition
Stonehenge Stonehenge
  • Location: Wiltshire
  • Client: English Heritage
  • Destination: Stonehenge
  • Services: Business planning for the proposed new visitor centre and exhibition
Slip 7 Chatham Dockyard
  • Location: Chatham, Kent
  • Client: Chatham Historic Dockyard Trust
  • Destination: Chatham Historic Dockyard
  • Services: Appraisal of options for the redevelopment of Slip 7
British Museum British Museum
  • Location: London
  • Client: British Museum
  • Destination: Study Centre, British Museum
  • Services: Business planning for the British Museum's proposed study centre development
Millennium Coastal Park Coastal Park
  • Location: Llanelli, Wales
  • Client: Carmarthenshire County Council
  • Destination: Millennium Coastal Park
  • Services: Business plan for the Millennium Coastal Park and options appraisal for the reuse of former factory buildings as leisure facilities
Fishers Green Fishers Green
  • Location: River Lee Country Park
  • Client: Lee Valley Regional Park Authority
  • Destination: Fishers Green
  • Services: Feasibility study and businss plan for a new visitor centre
w shutterstock_113834086 General Pennington Pennington Flash
  • Location: Greater Manchester
  • Client: Wigan Leisure & Culture Trust
  • Destination: Pennington Flash Country Park
  • Services: Feasibility study and business plan for a new visitor centre
shutterstock_124669057 Dorset Coast Jurassic Coast
  • Location: Dorset & East Devon
  • Client: World Heritage Site
  • Destination: Jurassic Coast
  • Services: Strategy and feasibility studies for the development of tourist infrastructure and visitor centres along the 95 mile World Heritage Site
w shutterstock_111274775 General Wentwood Wentwood
  • Location: Monmouthshire, Wales
  • Client: Monmouthshire County Council
  • Destination: Wentwood
  • Services: Feasibility study and business plan for a new woodland visitor centre
Pinnacle Tower Pinnacle Tower
  • Location: City of London
  • Client: Arab Investments
  • Destination: Pinnacle Tower
  • Services: Concept development, visitor projection and business plan for the viewing gallery at the top of the proposed Pinnacle Tower
Gwent records The Works
  • Location: Ebbw Vale, Wales
  • Client: The Works Regeneration
  • Destination: General Offices, Ebbw Vale
  • Services: Business plan for the rennovation and expansion of the general offices and relocation of Gwent records
Combe Down Combe Down
  • Location: Combe Down
  • Client: Bath & North East Somerset
  • Destination: Combe Down
  • Services: Market analysis and business plan in support of visitor centre proposals for Combe Down stone mines
Waterland Waterland
  • Location: Malaysia & Singapore
  • Client: Iskandar Malaysia / Singapore Tourist Board
  • Destination: Waterland
  • Services: Develop and evaluate the business case for a major cross border tourism initiative based around the large estuarine mangrove swamps
Londons Floating Village Floating Village
  • Location: Royal Docks, London
  • Client: Studio Egret West
  • Destination: London's Floating Village
  • Services: Business planning and funding startegy advice in support of the successful planning application
Royal Observatory Greenwich Royal Observatory
  • Location: Greenwich, London
  • Client: Royal Museums Greenwich
  • Destination: Old Royal Observatory
  • Services: Advice to the re-introduction of an admission charge and an assessment of its impact on visitor numbers and revenue
shutterstock_295710 Cutty Sark Cutty Sark
  • Location: Greenwich, London
  • Client: Royal Museums Greenwich
  • Destination: Cutty Sark
  • Services: Advice on the market potential, pricing strategy and business plan for the redeveloped Cutty Sark visitor attraction