Strategy

We help clients define their vision and objectives and prepare thoughtful and pragmatic development strategies.

Selected projects led or managed by the principals of Fourth Street.

ChirkCastle1 Chirk Castle
  • Location: Chirk, Wrexham
  • Client: National Trust
  • Destination: Chirk Castle
  • Services: Preparation of a 10-year investment plan for Chirk Castle as part of the National Trust's north-east Wales property masterplan
800px-Southwark_Park_Sporting_Green Southwark Open Spaces
  • Location: Southwark, London
  • Client: London Borough of Southwark
  • Destination: Southwark
  • Services: Event hires strategy for parks and open spaces across the London borough of Southwark
  • Location: Burton-upon-Trent
  • Client: Football Association
  • Destination: St George's Park
  • Services: Lead commercial and property advisor to the FA on the development of St George's Park
  • Location: Buckinghamshire
  • Client: National Trust
  • Destination: Cliveden
  • Services: Visitor Management Plan
Swindon Mechanics - Copy Mechanics’ Institute
  • Location: Swindon
  • Client: Forward Swindon
  • Destination: Railway Heritage Quarter, Swindon
  • Services: Options appraisal and development strategy advice for the re-use and regeneration of the Grade II* listed building
  • Location: London
  • Client: Alexandra Palace & Park Trust
  • Destination: Alexandra Palace
  • Services: Options appraisal for the future re-use of the Palace and commercial advice on implementation of the preferred solution
  • Location: Brighton and Hove
  • Client: Brighton and Hove City Council
  • Destination: Governance Review, Financial Assessment and Projections, Research and Case Studies
  • Services: Assessment of the financial and organisational impacts arising from the potential devolution of the Royal Pavilion and Museums into a new independent entity.
  • Location: Maritime Greenwich, London
  • Client: The Greenwich Foundation
  • Destination: Old Royal Naval College
  • Services: Through a series of commissions, Fourth Street has supported the Foundation in securing major grant funding for the Painted Hall conservation project and developing a master plan for the Old Royal Naval College estate.
  • Location: Northern Ireland
  • Client: Department of Enterprise Trade and Investment
  • Destination: Giant's Causeway
  • Services: Options appraisal, business planning, funding advice and management of international architecture and design competitions
  • Location: Plymouth, UK
  • Client: Plymouth City Council
  • Destination: Plymouth History Centre
  • Services: Market analysis, financial model and operational business plan for the development of Plymouth History Centre.
  • Location: South Bank, London
  • Client: Berkeley Homes
  • Destination: One Tower Bridge
  • Services: Long term involvement in support of Berkeley Homes' landmark development on the South Bank
  • Location: Shymkent, Kazakhstan
  • Client: Eristyle Kazakhstan
  • Destination: Kaskasu Mountain Resort
  • Services: Review of initial mountain resort poposals, market assessment and recommendations on the development strategy, real estate mix and market positioning of the resort
  • Location: Tbilisi, Georgia
  • Client: Georgian Railways
  • Destination: Tbilisi City Centre
  • Services: Strategic urban development advice to Georgian Railways in aid of a successful application to EBRD for infrastructure finance
  • Location: Swansea
  • Client: NMGW / Swansea City Council
  • Destination: National Waterfront Museum
  • Services: Lead consultant on the planning, development, funding and delivery of a new national museum
The Old Vinyl Factory Central Research Lab
  • Location: Hayes, Middlesex
  • Client: Cathedral Group
  • Destination: The Old Vinyl Factory
  • Services: Strategic advice to inform the concept and business plan for a new innovation centre at The Old Vinyl Factory
Redrow Homes Redrow Homes
  • Location: Various Sites, London
  • Client: Redrow Homes
  • Destination: London
  • Services: Support to developer’s successful bid to be nominated to the GLA’s house builder panel, including articulation of new public-private partnership models
shutterstock_49159264 Yunnan Yunnan Tourism
  • Location: Yunnan, China
  • Client: HOK International
  • Destination: Puzhehei
  • Services: Strategic advice to inform the vision and concept for a major tourism led development in Yunnan province
EMI EMI Archive
  • Location: Hayes, Middlesex
  • Client: Cathedral Group
  • Destination: The Old Vinyl Factory
  • Services: Options for the integration of the EMI archive to support the regeneration of the former EMI factories at Hayes
z Whats-on-London-Festival-of-Architecture-01 Architecture Festival
  • Location: London
  • Client: London Festival of Architecture
  • Destination: London Festival of Architecture
  • Services: Strategic advisor to the festival directors and impact assessments for every each bienniel event since 2004
Tower of London Tower of London
  • Location: London
  • Client: Historic Royal Palaces
  • Destination: Tower of London
  • Services: Forensic market appraisal to identify product and programme development opportunities to increase domestic visitor numbers
  • Location: East Sussex
  • Client: Kew Gardens / National Trust
  • Destination: Wakehurst Place
  • Services: Forensic review of financial and market performance, case study benchmarking, and strategic recommendations for future development
shutterstock_103123409 Tbilisi Tbilisi Hippodrome
  • Location: Tbilisi, Georgia
  • Client: Bargana Developments
  • Destination: Tbilisi Hippodrome
  • Services: Development strategy, development appraisal and procurement of design team for the developer of a high profile 75 Ha site in Tbilisi
Ashford International Ashford International
  • Location: Ashford, Kent
  • Client: Eurotunnel Ltd
  • Destination: Ashford International Station
  • Services: Strategic and economic advice on the development of surplus lands around Eurostar terminal in Ashford
National Football Museum Football Museum
  • Location: Manchester
  • Client: Manchester City Council
  • Destination: National Footbal Museum
  • Services: Market analysis, visitor projection and business plan, ultimately recommending relocation of the National Football Museum to the former Urbis building in Manchester
Glamorgan Records Office Glamorgan Records
  • Location: Cardiff
  • Client: Cardiff City Council
  • Destination: Glamorgan Records Office
  • Services: Site options appraisal to consider potential relocation or refurbishment of the Glamorgan Records Office
Princess Diana Memorial Diana Memorial
  • Location: Kensington Gardens, London
  • Client: RB Kensington & Chelsea
  • Destination: Princess Diana Memorial
  • Services: Primary market research and case study research in support of proposals to build the memorial to Princess Diana
Mick Jagger Centre Mick Jagger Centre
  • Location: Dartford, Essex
  • Client: Dartford Grammar School
  • Destination: Mick Jagger Centre
  • Services: Scenario-based financial modelling to explore different strategies for exploiting the Mick Jagger ‘brand’
Hungerford Bridge Hungerford Bridge
  • Location: Westminster / Lambeth
  • Client: Westminster City Council
  • Destination: Hungerford Bridge
  • Services: Re-use options for Surrey Pier and support to sponsorship and fundraising strategy
Devonport Dockyard Devonport Dockyard
  • Location: Devonport, Devon
  • Client: Naval Base Museum
  • Destination: Devonport Dockyard
  • Services: Business plan for proposed integration of a de-commissioned submarine into the experience
Olympic Legacy Olympic Legacy
  • Location: London
  • Client: London Development Agency
  • Destination: Stratford, London
  • Services: Combination of literature reviews and expert interviews to inform London's Olympic legacy strategy
Croatia Croatian Resorts
  • Location: Croatia
  • Client: Emerging Markets Advisory Corporation
  • Destination: Various Resorts
  • Services: Strategic advice in support of various land acquisitions and development strategies for the Illyrian Land Fund
shutterstock_115223194 Tbilisi Tbilisi Arsenal
  • Location: Tbilisi, Georgia
  • Client: Kala Capital
  • Destination: Tbilisi Arsenal
  • Services: Lead commercial and property consultant to international developer of 80 Ha city centre site in stunning hilltop location
Cathedral Quarter Cathedral Quarter
  • Location: Belfast, Northern Ireland
  • Client: Cusp Developments
  • Destination: Cathedral Quarter
  • Services: Vision and development strategy for regeneration of key city centre site as a cultural quarter for Belfast
shutterstock_91327799 Margate Dreamland Ferris Wheel Dreamland
  • Location: Margate, Kent
  • Client: Margate Town Centre Regeneration Company
  • Destination: Dreamland
  • Services: Destination development advisor to the developer of major mixed use regeneration project including the historic Dreamland amusement park
Unicorn Investment Bank Various Resorts
  • Location: Mediterranean
  • Client: Unicorn Investment Bank
  • Destination: Various Resorts
  • Services: Evaluation of various resort opporutnities for investment
Solihull Casino Solihull Casino
  • Location: Solihull
  • Client: Genting UK
  • Destination: Solihull
  • Services: Destination development advice in support of successful large casino license application
Silvertown Quays Silvertown Quays
  • Location: Royal Docks, London
  • Client: Apollo Resorts & Leisure
  • Destination: Silvertown Quays
  • Services: Articulation of placemaking and regeneration strategy at Silvertown Quays in support of client’s shortlisted bid for Newham casino license
Luzhniki Olympic Stadium Luzhniki Stadium
  • Location: Moscow, Russia
  • Client: Moscow Mayor's Office
  • Destination: Luzhniki Olympic Stadium
  • Services: Strategic development and placemaking advice to Moscow Mayor’s Office in preparation for the 2018 World Cup
Adrenaline Gateway Adrenaline Gateway
  • Location: Lancashire
  • Client: Lancashire County Developments
  • Destination: Adrenaline Gateway
  • Services: Worked with the Council and local stakeholders to articulate a vision for an iconic facility to capitalise on the area’s growing popularity for adrenaline sport
MediaCity:UK MediaCity:UK
  • Location: Central Salford
  • Client: Central Salford URC
  • Destination: MediCity:UK
  • Services: Contributions to key sections of the winning bid document in competition for the BBC’s Northern headquarters
London Cable Car Emirates Airline
  • Location: Royal Docks & Greenwich
  • Client: Transport for London
  • Destination: Emirates Airline (London's Cable Car)
  • Services: Assessment of proposed Cable Car’s viability as a tourist draw as well as a catalyst for ongoing development of the Royal Docks
Victoria Baths Victoria Baths
  • Location: Manchester
  • Client: Manchester City Council
  • Destination: Victoria Baths
  • Services: Commercial advisor to the City Council and Victoria Baths Trust following success in the first BBC Restoration programme
SEA LIFE Centres Sea Life Centres
  • Location: Western Europe
  • Client: Merlin Entertainments Ltd
  • Destination: Sea Life Centres
  • Services: Identification and assessment of sites in Italy, Spain, Germany and Switzerland for the roll-out of Sea Life Centre brand
London Tourism Satellite Account London Tourism
  • Location: London
  • Client: London Development Agency
  • Destination: London
  • Services: Advice on the design and development of local area tourism models as a precursor to a Tourism Satellite for London
New and Renewable Energy Centre Renewable Energy
  • Location: Blyth
  • Client: ONE North East
  • Destination: North East
  • Services: Initial economic and feasibility study in support of the new and renewable energy testing and development centre
Economic Contribution of Sport Economy & Sport
  • Location: North East of England
  • Client: ONE North East
  • Destination: North East
  • Services: Interviewed leaders in sports management, marketing and administration to provide a thorough sector analysis and strategy for further development
Angel of the North Cluster Mapping
  • Location: North East of England
  • Client: ONE North East
  • Destination: North East
  • Services: Detailed analysis of the North East visitor economy, leading to England’s first regional Tourism Satellite Account
Guards Queen’s Gallery
  • Location: London
  • Client: Royal Collections
  • Destination: Queen's Gallery
  • Services: Commercial and marketing advisor to the Royal Collections in aid of the successful opening of the new gallery at Buckingham Palace
Forte di Exilles Forte di Exilles
  • Location: Turin
  • Client: Region of Piedmont
  • Destination: Forte di Exilles
  • Services: Lead commercial and marketing advisor to the Region for the creation of mixed use destination within historic fortress in the Italian Alps
Thames Barrier Park Gateway to London
  • Location: London
  • Client: Gateway to London
  • Destination: London
  • Services: Working closely with Location Connections, advised East London’s inward investment agency on key marketing priorities and provided three year strategy and business plan
123 Certosa Reale
  • Location: Turin
  • Client: Region of Piedmont
  • Destination: Certosa Reale di Collegno
  • Services: Vision and development strategy for re-use of 17th Century monastery at the edge of Turin City Centre
Puzhehei Puzhehei
  • Location: Yunnan, China
  • Client: HOK International
  • Destination: Puzhehei
  • Services: Visioning for the transformation of lands around Puzhehei in southern Yunnan with a focus on tourism and signature projects
Roald Dahl Plass Roald Dhal Plass
  • Location: Cardiff Bay
  • Client: Cardiff Bay Development Corporation
  • Destination: Roald Dahls Plass, Cardiff Bay
  • Services: Feasibility study for the transformation of the Oval Basin into a public space and events venue
Dublin CHQ, Dublin
  • Location: Dublin
  • Client: Dublin Docklands Development Authority
  • Destination: CHQ, Dublin
  • Services: Events strategy and business case for the public areas and basement spaces of CHQ retail centre
w shutterstock_83294257 General SEEDA Olympic impacts Olympic Impacts
  • Location: South East of England
  • Client: SEEDA
  • Destination: South East: Olympic Impacts
  • Services: Commissioned by SEEDA on behalf of the region to review the potential impact of the Olympics and prepare a strategic framework
National Forest National Forest
  • Location: Midlands, England
  • Client: National Forest Charitable Trust
  • Destination: The National Forest
  • Services: Visitor infrastructure analysis and development strategy
shutterstock_124669057 Dorset Coast Jurassic Coast
  • Location: Dorset & East Devon
  • Client: World Heritage Site
  • Destination: Jurassic Coast
  • Services: Strategy and feasibility studies for the development of tourist infrastructure and visitor centres along the 95 mile World Heritage Site
brick lane City Fringe
  • Location: London
  • Client: London Borough of Tower Hamlets
  • Destination: City Fringe
  • Services: Tourism advice in support of Tower Hamlets' economic development strategy for the city fringe
Waterland Waterland
  • Location: Malaysia & Singapore
  • Client: Iskandar Malaysia / Singapore Tourist Board
  • Destination: Waterland
  • Services: Develop and evaluate the business case for a major cross border tourism initiative based around the large estuarine mangrove swamps
Shimbulak Medeu & Shimbulak
  • Location: Almaty, Kazakhstan
  • Client: Capital Partners Kz
  • Destination: Medeu & Shimbulak Mountain Resorts
  • Services: Lead consultant on redevelopment of two resorts in advance of hosting the 2011 Asian Winter Games
Royal Observatory Greenwich Royal Observatory
  • Location: Greenwich, London
  • Client: Royal Museums Greenwich
  • Destination: Old Royal Observatory
  • Services: Advice to the re-introduction of an admission charge and an assessment of its impact on visitor numbers and revenue
shutterstock_77295448 Baltic Gateshead icon architecture The Baltic
  • Location: Gateshead
  • Client: The Arts Council
  • Destination: The Baltic
  • Services: Operational advisory role in the 6 months prior to opening to ensure that the landmark facility would launch on schedule and on budget