We Are Recruiting


Fourth Street is currently recruiting for a full-time Quantitative Researcher.  We are looking for a bright, success-driven individual to support the company’s growth from its London headquarters.  We offer a competitive remuneration package and exceptional opportunities for advancement and for full involvement across all of the company’s activities.

If you meet either of these descriptions and are interested in joining our team please email a covering letter and CV to Jim Roberts info@fourth-street.com with the reference “0717A” included in the subject heading.

Quantitative Researcher (£24,500 + benefits + bonus)

Ref: 0717A

Start date: September 2017

The successful candidate will focus on desk-based research and quantitative analysis. They will have strong analytical skills, be highly numerate and confident using Microsoft Excel. They will be able to write ‘crisp’ business English quickly.

Their research will typically cover:

  • Evaluation of financial and market data for visitor attractions
  • Analysis of population demographics and tourism data
  • Competitor and comparator research (visitor attractions and destinations)
  • ‘Mystery shopper’ calls and telephone consultations
  • Literature reviews (covering a broad range of reports e.g. market surveys, strategies, plans and policy documentation)

The successful candidate will be a self-starter, professional, adaptable and able to work efficiently and effectively with minimal supervision.

Training will be provided in areas such as financial modelling, business planning, visitor forecasting and market analysis.

Candidates should be fluent in English (first language equivalent) and must be able and permitted to work in the UK.

Swimming Blues


Jim Roberts laments the state of swimming pools in this country and their adverse effect on our health, well-being and his weekends.
Read more

One Year On

IMG_2509 copy

This weekend London’s Olympic Park was publicly unveiled exactly one year after the curtain came up on the 2012 Olympics and Danny Boyle produced what was a master stroke in British cultural programming.  It is a good time to reflect on Legacy – what is working and what isn’t. Read more

TripAdvisor Transformation


In his 2005 bestseller, The Wisdom of Crowds, James Surowiecki describes the country fair tradition of guessing the weight of an ox.   With astonishing statistical frequency, the collective judgment of the crowd – in other words, the average of all guesses – is almost always more accurate than any individual’s guess.  Read more

Museum Moneyball

shutterstock_65706976 Sport - baseball

I was out for dinner with clients recently and the subject of Moneyball came up.  One of them asked me if there were any ‘moneyball situations’ in the cultural sector.  She was lucky that we were sitting at opposite ends of the table.  Moneyball is one my favourite books.  Billy Beane is my hero.  Had I been sitting next to her, I would have talked her ear off.  The honest answer to her question would have been that there definitely are ‘moneyball situations’ in the cultural sector – too many to mention.  Read more